Gift Card Exchange Rates Explained: How We Price Your Cards
How Gift Card Exchange Rates Work
If you have ever wondered why your $100 Amazon card sells for $85 instead of $100, you are not alone. Gift card exchange rates are determined by several market factors. Here is everything you need to know.
Buy Rate vs. Sell Rate
On our platform, you will see two rates:
- Buy Rate: The percentage we pay you for your gift card. Example: 85% means you get $85 for a $100 card.
- Sell Rate: The price at which we resell the card to buyers. This is higher than the buy rate — the difference covers our operating costs.
What Affects Exchange Rates?
1. Supply and Demand
During holiday seasons (December-January), gift card supply spikes and rates may dip slightly. Conversely, during back-to-school and Black Friday periods, demand rises and rates improve.
2. Brand Liquidity
Amazon and Apple cards are "liquid" — they sell within hours. Niche brands take longer to find buyers, so rates are lower to account for holding costs.
3. Card Verification Risk
Digital codes carry higher fraud risk than physical cards with receipts. This is reflected in slightly different rates.
4. Currency Exchange Costs
If you are paid in NGN, GHS, or another currency, forex conversion costs are factored into the effective rate.
How to Get the Best Rate
- Compare currencies: Sometimes the NGN or GHS payout offers a better effective rate after forex conversion.
- Sell in bulk: Multiple cards or high-value cards often qualify for rate bumps.
- Be a repeat seller: Loyal users get access to VIP rates over time.
- Submit during weekdays: Faster verification means faster payment.
Check current rates → Gift Card Rate Calculator